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What Dr Ivor Blumenthal has to say about the beauty industry

 Dr Ivor Blumenthal - Chief Executive Officer of Service SETA

From Dr. Ivor Blumenthal what he has to say about the beauty industry.

“There are multiple brands of Professional Training and recognition in Beauty in South Africa. None of those brands should dominate, even if they have International affiliations. It’s a little like Nike or Addidas owning soccer clubs. An absolute CONFLICT OF INTEREST


The intention - make our training brand the generic in the sector. Only a neutral Employer Association, with no obvious links to any training brand, local or International, should be able to recognise Professional Competency  Employers who fund the businesses and take all of the risks. Not the Trade Unions, not the Bargaining Councils and certainly not the Training Providers who only want to sell training.


That is what true Professionalisation of an Industry looks like. - Employers taking charge and putting in the necessary infrastructure to govern Training Providers, Suppliers and Distributors. Not vested interests from one training or cosmetic brand lauding it over another. Otherwise the brand with the largest footprint dominates the sector and dominates Employers and makes a mockery of Employer Control.


The Training, Publishing Supplier tails wagging the Employer dog. It’s that kind of petty politicking and greed that can ruin an Industry’s credibility and make it easy pickings for the AHPC and other hyena organisations wanting to make themselves indispensable to what is a glorious and deserving group of very professional practitioners."

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