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Home >> Business Section >> Business Articles >> News

Dry skin to the ‘max’


Dry skin to the ‘max’

 
Dr Hetesh Pitamber

Leading dermatologist, Dr Hetesh Pitamber, presented a paper on treating dry skin at an Epi-max function hosted by Genop Healthcare on 8 March in Dunkeld, Johannesburg.

To commence proceedings, Genop’s pharmaceutical business unit manager, Annemi Strydom, announced that the Epi-max Baby & Junior range had just been voted product of the year in the Baby Care category, in a survey of 5,000 people conducted by Nielsen.

“We are obviously very proud of this achievement as Epi-max Baby & Junior won this award because of its product innovation,” continued Strydom. “Last year, we launched new brand imaging and packaging for Epi-max and this strategy has proved very effective, particularly for the Baby & Junior range.

“A lot has happened for Epi-max in the last six months – not only did we reformulate
some of the products, but we are now the preferred product in the Netcare maternity bag. We’ve also been approached by another hospital group about putting an Epi- max product in their bags.”

Dr Pitamber, who heads three dermatology practices, described Epi-max as ‘a good,
cost-effective product, particularly efficient for treating eczema and psoriasis’.

“Overseas there is a lot of research into the skin barrier,” said Dr Pitamber. “As an effective emollient, Epi-max provides the foundation for treating the skin barrier as it offers hydration, moisture and nourishment.

“It’s important to differentiate between dehydrated skin and dry skin; dehydrated
skin lacks moisture while dry skin lacks oil. Epi-max treats both dehydrated skin and dry skin. The latter feels tight, scaly and rough. In extreme cases the skin cracks and the fissures can lead to infection. Several factors can cause dry skin – UV light, seasonal changes, environmental conditions, washing your hands too frequently, certain medications, hormonal changes, thyroid conditions and lack of nutrients in the diet. Eczema is now considered a disease of public importance. The first step in treating the condition is using an emollient, like Epi-max, to repair and maintain the skin barrier.”

Dr Pitamber went on to discuss psoriasis, which most commonly manifests as scaly, dry white skin and is a result of skin cells regenerating too quickly – every three to  four days instead of the normal 28 days.

“Psoriasis affects one to three percent of the world’s population. It penetrates far
deeper into the skin than eczema, so is more difficult to treat. The first step to treating psoriasis is again to use an effective emollient to create a robust barrier.”

(Report by Joanna Sterkowicz - source Professional Beauty)



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