The benefits of introducing equipment to your practice – Radiant Health
As any aesthetician worth her (or his) salt, knows that thorough skin consultation is vital in order to recommend products and treatment protocol. But what if that patient discusses it with her friends? Friends who are self-appointed experts because they have read every article in the beauty section.
In the past, doing a physical skin analysis was sufficient, skin care therapists and aestheticians are trained to do a thorough skin analysis using a practiced eye, as well as during the initial cleanse. During the cleansing, they are able to feel differences in skin texture, if the skin is rough, whether the patient has bumps or breakouts. This is then followed by the use of a magnifying lamp. This allows her to see the skin more clearly. She is then able to make a diagnosis of the skin, in order to recommend products, as well as a treatment protocol.
As we have become a more visual society the introduction of a facial analysis system is vital to any skin specialist clinic. The aim of these systems is not to take away the need for a traditional skin consultation, but the use of these systems allows for a more “convincing” consultation. Being able to see their skin on a screen, not just a mere photo, but a 3D image, showing their pores, wrinkles, as well as underlying pigmentation and internal inflammation. This allows the patient to understand exactly why certain products and protocols have been recommended for them.
These imaging systems have been shown to increase sales, on services and products. It has also shown a big increase in patient retention, as patients feel much more at ease. They are not merely being told what their problem areas are, they can see it for themselves. Patients also feel as though they are taking a big step forward in becoming accountable for their skin condition.
During their treatment programme, frequent photos are taken with the system, allowing patients to see the gradual improvement of their underlying concerns. This reinforces their trust in the programme, and ultimately the clinic, ensuring that they return.
More and more clinics, who are investing in this vital piece of equipment, are finding that their sales are continually increasing thanks to this wonderful technology. Clinics have shown upwards of 20% increase in revenue, and this is just the tip of the iceberg.
With many women choosing to let go of their make-up bags and picking up a good skin care routine, there have been many changes to the beauty industry. While no one will deny the luxury and decadence of a great facial, if this tough economic times, there are many women (and men!), who are forgoing their relaxing treatments. The reason for this is not that they do not have the money. The reason is the need for a better skin care routine. Social media challenges such as #nofilter and the #nomakeupchallenge have encouraged women to be more conscious of what they are doing to their skins. Are they covering up and hiding skin concerns? Or are they facing them head on and taking care of the skin? These influences have sent women running to their nearest clinic for aesthetic based treatments.
It is for this reason that we at Radiant health has seen this need, and while we would encourage clinics to invest in equipment such as Fractional RF, or IPL based skin rejuvenation, the basics need to be addressed first. The skin analysis process has become of even more importance in the aesthetic market.
Yes, but what about ROI?
As the skin analysis is much more detailed, there is room for charging a consultation fee. Many clinics are already doing this, however, in this tough economic times, it is necessary for clinics to give patients tangible reason for this payment. Having a professional detailed skin care report, allows patients to feel like what they have paid, is worth the price.
Aesthetic doctors are able to charge more for this consultations as there is more feature available for simulation. The doctor is able to simulate an image, showing the patient what they would like if they had an increase in lip volume using dermal fillers, neurotoxin injections, or even a thread lifting procedure. As these simulations take more time, the doctor is able to charge an additional fee, depending on how detailed the patient wants the simulation to be.
For more information on the future distribution of Ellipse in the South African market, as well as the African continent, please contact:
Jacques Pretorius on 011 794 8251/3 or firstname.lastname@example.org”