The biggest aesthetic trends of 2018

The annual Aesthetic & Anti-ageing Medicine World Congress (AMWC) held in Monte Carlo is the most prestigious of its kind. Every year, experts within the field converge to share their knowledge and insights. As a result, it’s possible to discern particular trends within the industry and, according to world leaders in the field, these are the biggest global aesthetic trends for 2018.

You but better

A survey among doctors that attended the conference revealed that frozen faces are out and overblown lips, a look that’s had a bit of a moment that’s to pouty celebrities like Kylie Jenner, are waning. ‘Natural’ is fast becoming the order of the day, so much so that 85% of the doctor’s patients are essentially requesting ‘me, but better’.

The new ideal is to make a few subtle changes or to simply slow down the ageing process so that patients look like the best version of themselves. Why endure a full face lift when you can now opt for a much less invasive, knife-free procedure like Skin Renewal’s 3D Liquid Facelift? The resultant look is a face that’s beautifully ‘refreshed’, not re-worked.

Mix it up

More doctors have come to realise that the results patients can achieve from a singular cosmetic treatment can be good but aren’t usually as impressive as the result of a combination of two or several. For this reason, they’re now less likely to suggest a single treatment to problems and lean towards multi-pronged solutions.

Skin Renewal has always known it ‘takes a village’ which is why the institute offers a wide range of treatments and its doctors tend to recommend a 3D plan of action that includes several, not just one.

The benefits of the institute’s broad-spectrum approach have been very evident in its success in treating acne scarring. For example, micro-needling, peels, laser and light treatments as well as carboxytherapy are just a few treatments that can be used to treat scarring. They offer them all and recommend a combination based on each patient’s individual situation to deliver the best results. The ideal that there’s a single one-size-fits-all solution is a completely outdated one.

The time is now

A few years ago, cosmetic procedures were deemed a ‘last resort’ reserved for a much older patient but today they’re considered a good preventative measure to avoid something more drastic later on. This isn’t anything new, but the fact that those wishing to benefit are becoming younger is.

Skin Renewal understands the benefits of starting early and offers a multitude of treatments that range from micro-needling and peels to laser treatments like Exilis Elite to help patients increase their reserve of collagen. Being consistent with maintenance today means being less likely to wish for a complete ‘overhaul’ in the future.

Hair loss is a growing issue

It might surprise you, but the conference revealed that the second biggest beauty concern for women between the ages of 35 and 55 was hair loss, something that, at some point, will affect up to 60% of them.

When it’s a temporary situation, the causes for hair loss range from a flux in hormones, such as the one caused by pregnancy, to being symptomatic of a health issue. In the case of the latter, when the underlying cause is addressed the shedding stops. If the situation is chronic, it’s most often caused by androgenic alopecia, a genetic condition that causes the hair follicles to gradually shrink.

At The Renewal Institute, the focus on treating hair loss is to first identify the underlying cause and then formulate a customised treatment plan to address it. If the patient is dealing with androgenic alopecia, all is not lost. Drugs like Minoxidil have can make a visible improvement, but it’s important to start early. Other treatments that have successful minimized the effects of hair loss at The Renewal Institute include carboxytherapy, mesotherapy and those that involve light.

Don’t underestimate sleep

We all know that ‘beauty sleep’ is something to be taken seriously. If we’re not well rested, the effects will make themselves visible on your face. Still, it’s not just a case of waking up looking ‘puffy’. Studies are now proving that a lack of sleep causes premature ageing as well as illness. A lot of this has to do with the fact that not enough sleep results in elevated cortisol, the stress hormone. Too much cortisol affects our ability to heal, can cause weight gain and the destruction of collagen.

Fortunately, sleep quality is now being taken seriously and Sleep Renewal clinics are expanding nationwide. If you’re not getting good quality pillow time, whether it be due to insomnia or sleep apnea, the clinic’s highly skilled doctors and advanced technology can help you get to the bottom of it.

To learn more about The Renewal Institute as well as the treatment options they provide, visit www.renewalinstitute.co.za. For more information on AMWC 2018, visit www.wosiam.org.